When in doubt, piggyback:
As Ms Grieser has done above by making stats 'Tweetable’, you can always use trending or popular search terms to ride their wave of success. How about 'What Facebook and Twitter know about Analytics that you Don’t.’ Even if your blog has nothing to do with either social media platform, it definitely sounds better.
How you can do it:
- 10 Ways to Make You a Great CEO
- 50 Tips to Maximize your Marketing Ability
- 10 Rules-of-thumb to Make you an Accounting God
Creating the Curiosity Gap
Wondering why, exactly, these work so well?
The basis of the tease (which all of the above, basically, are) is in psychology. There are enough articles on Professor Lowenstein’s ‘The Information Gap Theory of Curiosity,’ out there, and if you’re really interested a simple Google search will throw them all your way. For those of us who ate lunch at our desks today however… I’ll give you a synopsis:
The preeminent Dr Lowenstein from Carnegie Mellon states that:
Curiosity comes when we feel a gap “between what we know and what we want to know”. This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because that’s how we scratch the itch.
Creating this gap in your title (between a lack of knowledge and a fulfilment of knowledge) is my favorite way to convert an internet pedestrian, strolling along window-shopping, to a guy in my store, trying on pants.
Conclusion
I’d like to say these 10 approaches encompass all the best blog titles out there. Of course they don’t. Blogging is, at its heart, a creative field. So get creative!
Hopefully, though, they’ve given you a great place to start and some strategies to keep in mind.
Try combining approaches:
- #4 and #6 into: The 10 Secrets I Learned while Writing a Blog a Day
- #1 and #3 into: 5 New Developments in Facebook that you Need to Know.
- #2 and #7 into: Top 15 Amazing Exclusives from the Mastermind behind 10 million Twitter Followers.
Or have you found that getting straight to the point is still the best option? Does it depend on your business? Start the discussion below.
By Nagaraj G M
No comments:
Post a Comment